http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/ "The things we think and do not say," J.M. Tue, 02 Dec 2008 15:15:58 +0000 http://wordpress.org/?v=2.6.5 http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/#comment-11445 Sports Business Blog Carnival Number 2 by Jason Peck - Sports Business Blogger at Take A Peck Sun, 07 Oct 2007 22:39:48 +0000 http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/#comment-11445 [...] with NFL viewers to promote its vehicles. Pat Coyle of Sports Marketing 2.0 gives us some details about the site and provides a few key points for brands who are trying to do something like [...] [...] with NFL viewers to promote its vehicles. Pat Coyle of Sports Marketing 2.0 gives us some details about the site and provides a few key points for brands who are trying to do something like [...]

]]> http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/#comment-11437 Jason Peck Sun, 07 Oct 2007 19:53:37 +0000 http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/#comment-11437 Didn't mean for that to sound so harsh. It works as a promotion but if GMC really wanted to build a connection with football they could do better things with the site. Didn’t mean for that to sound so harsh. It works as a promotion but if GMC really wanted to build a connection with football they could do better things with the site.

]]> http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/#comment-11436 Jason Peck Sun, 07 Oct 2007 19:31:49 +0000 http://www.patcoyle.net/2007/10/05/gmc-drives-fans-from-tv-to-site-during-games/#comment-11436 Thanks for sharing this. Good points in your "thoughts from the cheap seats." I checked out the site and it feels a little too boring to me. I'd like to see some more NFL-related content, not just videos of the cars. Also, brands should be careful about these types of promotions, as contests create winners, but they also create losers (more of them, obviously). GMC should have given people a better reason to go to the site, like exclusive video or analysis by Kenny Mayne. Then people have a reason to go to the site, and the prizes are just icing on the cake. It's not terrible, it just could have been better. Thanks for sharing this. Good points in your “thoughts from the cheap seats.” I checked out the site and it feels a little too boring to me. I’d like to see some more NFL-related content, not just videos of the cars. Also, brands should be careful about these types of promotions, as contests create winners, but they also create losers (more of them, obviously). GMC should have given people a better reason to go to the site, like exclusive video or analysis by Kenny Mayne. Then people have a reason to go to the site, and the prizes are just icing on the cake. It’s not terrible, it just could have been better.

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