We’ve begun to send out E newsletters to registered members of MyColts.net.
Our strategy is simple: we’re the local newspaper.
We’re writing news about the fans, mentioning lots of names and offering links back to user generated content.
We expect these newsletters to inspire more social behavior…and strengthen the community.
Early returns seem positive. Here’s a comment I just got in my in box this morning:
The design is pretty straight forward. Lots of text that mentions lots of names and offers lots of links:
Click here to view newsletter as a Web page
We’re also using the newsletter to offer help tips and to communicate about the varous contests happening inside the community.
Come join us!
