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Fans of Hapoel Kiryat Shalom, in Israel’s third amateur division, can now use the team’s Web site to vote on the starting line ups and to give instructions to the field coach. Read more here.
Here’s more on this from Reuters UK read it here
I’m not saying this will never happen in the NFL, but it [...]
Is there any real difference between “sponsorship” and “media advertising”?
I SURE HOPE SO.
Is a generic banner ad on a team Website just as good as an integrated, online / offline “sponsorship”?
THERE’S A HUGE DIFFERENCE!
(By the way, this post is not about tickets. It’s about Web site revenues).
I believe team Web sites are among the most [...]
We just switched from Windows Media to flash to stream our video on colts.com, and beyond…
Flash will help our video run faster, cleaner and be viewed by a lot more people than Windows. And thanks to a nifty player (by Castfire) we can now offer video widgets…you can grab all our video, or just your [...]
I recently stumbled across a good white paper from MIT Sloan called, “How Social-Cause Marketing Affects Consumer Perceptions.” Read it here.
The main point of the whitepaper is that sports sponsorship gets all the love, even though “societal marketing” can be more effective. More than $12 billion is spent on sports sponsorships every year. [...]
