September 2007
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Archive for September, 2007

What business are we in?

The NFL now “thinks of itself … as a media company,” says Barbara Cochran, Radio-Television News Directors Association president.
This quote was taken from a recent USA Today article (read it here)
But what does this really mean? What is a “media company”?
Simply put, a media company makes its money by using content to attract an audience, [...]