Comments on: What is “interactive marketing”? (I need your help) http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/ "The things we think and do not say," J.M. Tue, 02 Dec 2008 15:22:19 +0000 http://wordpress.org/?v=2.6.5 By: John Blue http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9876 John Blue Thu, 13 Sep 2007 12:18:43 +0000 http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9876 FYI, John Wall and Christopher Penn talk about interactive marketing on their show "Marketing Over Coffee". John contributed some content to Chris Baggott's book "Email Marketing By the Numbers by Chris Baggott" and Chris works for the Student Loan Network, marketing loans to college students. http://www.marketingovercoffee.com/2007/09/12/navel-gazing-and-evangelists-pimping-your-stuff/ Sincerely, John Blue FYI, John Wall and Christopher Penn talk about interactive marketing
on their show “Marketing Over Coffee”. John contributed some content
to Chris Baggott’s book “Email Marketing By the Numbers by Chris
Baggott” and Chris works for the Student Loan Network, marketing loans
to college students.

http://www.marketingovercoffee.com/2007/09/12/navel-gazing-and-evangelists-pimping-your-stuff/

Sincerely,
John Blue

]]> By: What is Interactive Marketing? | The Marketing Technology Blog http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9729 What is Interactive Marketing? | The Marketing Technology Blog Mon, 10 Sep 2007 16:58:30 +0000 http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9729 [...] Good friend, Pat Coyle, asks, “What is Interactive Marketing?“. [...] [...] Good friend, Pat Coyle, asks, “What is Interactive Marketing?“. [...]

]]> By: John Blue http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9679 John Blue Sun, 09 Sep 2007 18:45:10 +0000 http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9679 Hi Pat, I didn't have any great thoughts but I knew Chris Brogan (http://chrisbrogan.com/) might. Shorter that Chris Baggott's comment but has similar key idea: "traditional" marketing often infers the bullhorn where as interactive marketing infers exchange of information and leveraging that new info to gain value (ideally for both parties). Sincerely, John Blue ---------- Forwarded message ---------- From: Christopher Brogan Date: Sep 8, 2007 6:59 PM Subject: Re: interesting thoughts on interactive marketing Fwd: What is "interactive' marketing? Hi John et al-- The value of social networks and social media on interactive marketing is in how the organization chooses to execute the relationship. Marketing often infers the bullhorn approach of shouting out the value of a product to the most possible potential customers. I view the social media uses of interactive marketing to be a means for organizations to reach passionate users or energetic advocates, and to empower them to do even more promoting and evangelizing. The tools are a way to reach individuals and small groups, establish relationships, and build a value exchange between the organization and the passionate people. Hope this helps. Hi Pat,

I didn’t have any great thoughts but I knew Chris Brogan (http://chrisbrogan.com/) might. Shorter that Chris Baggott’s comment but has similar key idea: “traditional” marketing often infers the bullhorn where as interactive marketing infers exchange of information and leveraging that new info to gain value (ideally for both parties).

Sincerely,
John Blue

———- Forwarded message ———-
From: Christopher Brogan
Date: Sep 8, 2007 6:59 PM
Subject: Re: interesting thoughts on interactive marketing Fwd: What is “interactive’ marketing?

Hi John et al–

The value of social networks and social media on interactive marketing is in how the organization chooses to execute the relationship. Marketing often infers the bullhorn approach of shouting out the value of a product to the most possible potential customers.

I view the social media uses of interactive marketing to be a means for organizations to reach passionate users or energetic advocates, and to empower them to do even more promoting and evangelizing. The tools are a way to reach individuals and small groups, establish relationships, and build a value exchange between the organization and the passionate people.

Hope this helps.

]]> By: Brian Reich http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9597 Brian Reich Fri, 07 Sep 2007 20:44:48 +0000 http://www.patcoyle.net/2007/09/06/what-is-interactive-marketing-i-need-your-help/#comment-9597 Interactive marketing is about helping organizations leverage the communications opportunities created by technology. People use technology to get and share information -- i.e. they use a phone to do more than just talk (they also buy things, make donations, find directions, take/send pictures and video), they play games for more than just entertainment (to learn and build community), etc. Technology has created new ways for people to create, absorb and share information -- and interactive marketing is the process of helping them do that, particularly when it comes to products, organizations, issues/causes. Interactive marketing is about helping organizations leverage the communications opportunities created by technology. People use technology to get and share information — i.e. they use a phone to do more than just talk (they also buy things, make donations, find directions, take/send pictures and video), they play games for more than just entertainment (to learn and build community), etc. Technology has created new ways for people to create, absorb and share information — and interactive marketing is the process of helping them do that, particularly when it comes to products, organizations, issues/causes.

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