September 2007
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Archive for September, 2007

What is “interactive marketing”? (I need your help)

OK. I’ve stepped in it now. I agreed to give the “keynote” for a local marketing seminar.
My assignment is to speak for 45 minutes. My subject is “what is interactive marketing?”
I could really use your help…if you get a chance, please shoot me a note that answers the keynote question from your perspective…
WHAT IS [...]

Why would a sports team want a social net?

A year ago a lot of people (our own management included) were asking us, “why would we want to build a social net?”
For the record, when I say social media, or social platforms, I’m talking about Facebook for sports teams (like the one we’ve built, mycolts. I’m talking about online communities where fans can [...]