Wall St. Journal has a great article explaining Facebooks behavioral targeting strategy for advertisers.
Pretty cool stuff if you can pull it off.
I’d love to get all NFL teams into a centralized system so sponsors could target based on behavioral characteristics - even beyond affinity for a particular team. Seems to me there’d be big bucks in them thar hills!!
YouTube adds “mid rolls” to video content
Meanwhile, YouTube started running a new genre of ads - graphic overlays of its video content. We call them “mid rolls” but there are lots of names for them. This form of ads is not new, just new to YouTube. We like this concept a lot and have plans to follow suit this season as we unveil our new media player.
Another good blog on the subject from PC World
Following the example of TV (especially TBS)
Here a a couple screen shots from newteevee.com
Mashable reports that YouTube users hate the new ads. Not a big shock. Read all about it here.
