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Wall St. Journal has a great article explaining Facebooks behavioral targeting strategy for advertisers.
Read it here
Pretty cool stuff if you can pull it off.
I’d love to get all NFL teams into a centralized system so sponsors could target based on behavioral characteristics - even beyond affinity for a particular team. Seems to me there’d be [...]
It’s interesting to see patterns as they form…and mycolts patterns seem to be quite different from colts.com.
Preseason Week 2 saw some improvement over Week 1 on mycolts.net. Game day traffic was up considerably over last week and day after game was even better. Yesterday’s traffic on MyColts reached a high water mark for [...]
