Comments on: Microsoft to sell ads inside EA Sports games http://www.patcoyle.net/2007/08/06/microsoft-to-sell-ads-inside-ea-sports-games/ "The things we think and do not say," J.M. Tue, 02 Dec 2008 15:44:50 +0000 http://wordpress.org/?v=2.6.5 By: Is Fun The New Value That Will Drive Online Communities? http://www.patcoyle.net/2007/08/06/microsoft-to-sell-ads-inside-ea-sports-games/#comment-8142 Is Fun The New Value That Will Drive Online Communities? Wed, 08 Aug 2007 19:04:09 +0000 http://www.patcoyle.net/2007/08/06/microsoft-to-sell-ads-inside-ea-sports-games/#comment-8142 [...] People are involved in these games because they are fun. As Pat Coyle of Sports Marketing 2.0 suggested, maybe social networks should start positioning themselves more as games. I kind of agree. The term [...] [...] People are involved in these games because they are fun. As Pat Coyle of Sports Marketing 2.0 suggested, maybe social networks should start positioning themselves more as games. I kind of agree. The term [...]

]]> By: Kevin Makice http://www.patcoyle.net/2007/08/06/microsoft-to-sell-ads-inside-ea-sports-games/#comment-8060 Kevin Makice Mon, 06 Aug 2007 13:57:21 +0000 http://www.patcoyle.net/2007/08/06/microsoft-to-sell-ads-inside-ea-sports-games/#comment-8060 I second that suggestion, to make MyColts a game. I think you could still have quite a bit of what you have now but with the social network facilitated by a different core focus. The name-my-baby bit is interesting, but I'd like more than "just" a social net. I'm still looking for the stream of Colts news to come to me in my profile, rather than having to "change channels." I second that suggestion, to make MyColts a game. I think you could still have quite a bit of what you have now but with the social network facilitated by a different core focus.

The name-my-baby bit is interesting, but I’d like more than “just” a social net. I’m still looking for the stream of Colts news to come to me in my profile, rather than having to “change channels.”

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