I’ve been spending less time lately reading other Websites, but I happened on this news while doing some online research this morning.
Financial details of the deal were not disclosed. In-game advertising was worth just $50 million in 2005, but that is expected by many analysts and industry executives to balloon to $1 billion over the next few years.
I wonder if the NFL gets a cut of the revenue of ads served inside Madden NFL Football games?
Also, all this ad spending makes me think that perhaps we should begin to position our mycolts.net site as a “game” rather than a “site”. I’m sure my friends at Bunchball would probably agree.
Microsoft recently inked a deal with DIGG as well. Read it here.
I second that suggestion, to make MyColts a game. I think you could still have quite a bit of what you have now but with the social network facilitated by a different core focus.
The name-my-baby bit is interesting, but I’d like more than “just” a social net. I’m still looking for the stream of Colts news to come to me in my profile, rather than having to “change channels.”
[...] People are involved in these games because they are fun. As Pat Coyle of Sports Marketing 2.0 suggested, maybe social networks should start positioning themselves more as games. I kind of agree. The term [...]