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The Center for Media Research published recenlty an interesting study (read it here) showing that people are consuming content more than they’re communicating online. This seems pretty important to me in that it shows (yet again) the Web coming of age as a media platform.
Funny thing is, it seems to me that even before this [...]
NFL.com relaunched recently. I like the new site, but it’s tough to please all the people all of the time:
Bizoffootball.com seems to like the new site
Profanntasysports.com members give their 2-cents
Rotanation.com has some good things to say
E Strategy.com notes some (strategic) miscues on the new design.
I haven’t have time to study the new site, but [...]
Wall St. Journal has a great article explaining Facebooks behavioral targeting strategy for advertisers.
Read it here
Pretty cool stuff if you can pull it off.
I’d love to get all NFL teams into a centralized system so sponsors could target based on behavioral characteristics - even beyond affinity for a particular team. Seems to me there’d be [...]
It’s interesting to see patterns as they form…and mycolts patterns seem to be quite different from colts.com.
Preseason Week 2 saw some improvement over Week 1 on mycolts.net. Game day traffic was up considerably over last week and day after game was even better. Yesterday’s traffic on MyColts reached a high water mark for [...]
