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	<title>Comments on: MyColts to offer custom groups</title>
	<atom:link href="http://www.patcoyle.net/2007/06/27/mycolts-to-offer-custom-groups/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.patcoyle.net/2007/06/27/mycolts-to-offer-custom-groups/</link>
	<description>"The things we think and do not say," J.M.</description>
	<pubDate>Thu, 04 Dec 2008 18:00:59 +0000</pubDate>
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		<title>By: Derek Scruggs</title>
		<link>http://www.patcoyle.net/2007/06/27/mycolts-to-offer-custom-groups/#comment-6590</link>
		<dc:creator>Derek Scruggs</dc:creator>
		<pubDate>Thu, 28 Jun 2007 15:54:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.patcoyle.net/2007/06/27/mycolts-to-offer-custom-groups/#comment-6590</guid>
		<description>This is cool. We're doing something similar around events. A few examples:

http://www.yourmtb.com/cowbellchallenge
http://www.yourmtb.com/ironhorsedownhill

These are essentially groups that have some additional fields for event organizers and sponsors. They are all listed in the Featured Events block on the right. We're also doing this on our climbing site at http://www.yourclimbing.com/ - scroll down to see the featured events block on the right.

The trick is to get the users to interact with it. IMO that's easier to do with an event than with a sponsor. Of course, you guys could do some killer promos tied to games, community events like blood drives and Boys Clubs, athletes etc.</description>
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