Picked this up from Wall St. Journal Story via PaidContent post
Funny. Just yesterday me and AJ were busily scribbling plans to create “media” pages inside mycolts. We’ve been talking to lots of local, in-state media companies and it seems like it makes sense to partner with them. So we’re ginning up a platform for them to have branded pages inside mycolts. These pages would carry the media companies’ brands, and allow them to insert some of their own content and interact with mycolts users. We think these partnerships will help the Colts build membership in our social network, and it will help the media companies nurture the portions of their audiences who happen to love the Colts. Plus, it will likely help the media partners gain exposure to new people too.
Apparently, Facebook is thinking along similar lines…only on a larger scale of course…
From WSJ - On Thursday, the Palo Alto, Calif., company will announce a new strategy to let other companies provide their services on special pages within its popular Web site. These companies will be able to link into Facebook users’ networks of online friends, according to people familiar with the matter.
For instance, an online retailer could build a service in Facebook to let people recommend music or books to their friends, based on the relationships they’ve already established on the site. Or a media company could let groups of users share news articles with each other on a page inside Facebook.
Previously some companies have had pages within Facebook, but they didn’t interact with the Web site’s user networks. This move is significant because it could turn Facebook into a central hub for Web users, akin to an Internet portal like Yahoo Inc. Rather than using Facebook only to keep in touch with friends and going elsewhere for other content, users could now gain access to that content inside Facebook. That could keep people on Facebook for longer periods of time, which would also appeal to advertisers.
It’s unclear how exactly Facebook plans to make money from the platform strategy, but one person familiar with the matter says the firm currently has no plans to share revenue with the companies that develop services to run on Facebook’s platform. In that case, the main draw for companies that put their services on the site would be visibility and access to users of the Facebook site.
Given the fact that MyColts hasn’t launched yet, we may need to do some revenue sharing deals, especially with larger media companies, just to grease the skids and get this going.
