Fox Throws Super Bowl Sponsors a Pass
From Wall St. Journal
By Adam Thompson
Companies Featured in This Article: News Corp., Time Warner, Google, Viacom, Anheuser-Busch
Even before the rings have reached the fingers of this year’s Super Bowl champions, Fox is dangling a carrot for potential advertisers of next year’s NFL championship game.
News Corp.’s Fox Sports is expected to announce today an agreement with corporate sibling MySpace and the National Football League that will give Super Bowl TV advertisers a larger Web presence as well during the game. While lots of companies operate Super Bowl ad sites, including the NFL, this marks the biggest move yet by a network to try to leverage its Internet ties to buyers who are increasingly demanding a Web …(gotta subscribe to WSJ for the rest I’m afraid).
[...] clipped from http://www.patcoyle.net [...]
I don’t understand how myspace fits in this equation. What is their role? What are they doing? How are they helping, anyone, seriously? What is good about their site, really? It’s just free hosting!