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Imagine a day when athletes can go public by offering stock in themselves, and fans can buy and sell these securities based on the athletes’ performances on the field.
That’s the basic idea conceived by a guy named Mike Kerns and eloquently described in a recent Michael Lewis essay written for Portfolio. Read an excerpt below:
From [...]
When my friend, Doug Karr, sent me a link to Curt Schilling’s blog I didn’t expect much. I haven’t yet seen any pro athletes or coaches using blogs very effectively. But as I dug into Schilling’s blog, 38 Pitches, I found some some really good stuff.
First of all, he writes about his personal [...]
I’ve always imagined that my advertising would be unlimited if I knew in advance that I would make profit for every dollar I spent on advertising. That’s sounds nice, but it always felt theoritical. Well, Google is DOING just that. The SEO gian generates over $3 billion in revenue and pays out over $1 billion [...]
When Google won the bidding for DoubleClick, (Yahoo! CEO) Terry Semel was quoted as saying “this validates our strategy and proves display advertising is important.” Or something like that. While his public face was diplomatic, I wonder what he was saying off camera. Perhaps something like:
“Holy cr-p! What the heck are we gonna do now?!”
And [...]
