People are beginning to their profiles “myspace” pages, even when those personal pages are inside other social nets. Yet even as “Myspace” is becoming the “kleenex” of social networking sites, marketers are beginning to branch out into niche oriented sites to pursue more targeted opportunities. This is music to my ears.
According to a recent Brandweek article, the price of sponsorship inside niche social net, Cafe Mom , has risen from $25,000 to $100,000. (Story here)
“MingleNow is not about traditional online advertising, using banner ads, etc. It is about mining the data to feed back into our advertising network,” says Mr Chahal. “We believe that when we get to at least 2m active users, that will create a data stream that will be very useful in improving our business.”
(Apparently MingleNow’s strategy is leveraged against user data - just like MyColts!!)
Proctor & Gamble is involved with high school sports site, takkle. (Read Mashable account here).
Anheuser-Bush is working with Mingle Now for its “clink” promotion (story from Biz report). More from Clipmarks. And from ZDNET. And from Silcon Valley Watcher, Tom Foremski.
Last but not least, Dogster and Catster are getting in on the action with a movie partnership with Paramount. (Social Media blog reports). And here’s the story from the Dogster Blog.
I’ve been hearing a lot of great stuff about Dogster founder, Ted Rheingold. The link is to his blog.
Bottom line: I like what I see…a trend…more marketers experimenting with “niche” social nets…which bodes well for MyColts Network as we seek to build partnerships with sponsors.
Niche markets like MyColts Network are perfect social sites Pat as they attract a passionate audience that wants to belong to a community of like minded people. I am sure that advertisers will be attracted to MyColts also.
David