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I’ll be attending the Economics of Social Media Conference in LA on April 26.
Check out this line up of speakers.
I’ll be arriving the night before. Maybe there’s a way we can have a pre or post “sports marketing 2.0″ dinner or something. Please drop me a note if you’re interested.
Seems like all the major media and entertainment companies are getting in the “community” spirit these days. With Sports Illustrated buying Takkle and Fan Nation, CBS buying MaxPreps (story here)…and now Ticket Master buying Echomusic (read story here)
Article mentions SPORTS as a target market for Ticketmaster communities
From Tennessean.com
Artists, fans to benefit
For artists who use Echomusic’s [...]
Avenue A/Razorfish published its 2007 Digital Outlook Report. (Download PDF here).
I haven’t read the report yet, but I did read Paid Content’s overview . Here are some highlights of the highlights:
- Portals thriving on page views
- AOL rebounds on “free”
- Verticals are king
- Communities are strong
…and soon the page view model of advertising [...]
On the Web, nobody knows your a dog, or a 140 pound weakling…or even a football team. As the Internet continues to “democratize” everything, I see an opportunity for sports teams to beat big media companies on the digital front. But we’d better get serious about it fast, or they’ll eat our lunch!
On this note, [...]
