Sports Marketing 2.0 | Pat Coyle

You ever get the feeling that you’re talking a lot, but you’re not saying anything?

My post yesterday about “sub” groups was inspired by the book, “Gonzo Marketing,” by Christopher Locke (a.k.a. Rage Boy) and co-author of the ClueTrain Manifesto. I read “Gonzo Marketig” a few years ago and was inspired by its over-the-top voice calling for and Internet-driven revolution in the practice of marketing.

Locke’s voice has been inside my head lo these many years…calling for changes…of minds…of behavior…of perspective…calling for the rise of “amateurs”.

My blog is an attempt to express that amateur voice in the world of sports marketing. And while I have been enjoying the mere act of writing every day, and I’m thrilled that a few people actually read it, I must confess that I have not as of yet generated the response I’ve been hoping for. I wonder if that’s because, deep down, I’m holding back from saying what I really feel, or perhaps I’m secretly seeking “professional” status.

You cannot serve two masters (Matt 6:24)

Here’s a a portion of a book review from Gonzo Marketing:

Organizations that believe in what they’re doing - and are fearless enough to project that perspective online - could win unimagined loyalty. But corporations can’t credibly communicate what they don’t comprehend. Passion, commitment, engagement, humanity - qualities highly valued in this medium - are simply missing from most commercial Web sites. The audience is listening - for a heartbeat. Companies that haven’t got one are about to flatline in the Web marketplace.

So do I take a dose of my own medicine, damn-the-torpedoes, and let er rip?

Or do I continue trying to say something without actually saying it?

One way lets me keep my job. The other could be the road to freedom.

I know. That’s a deep thought for 7am on Thursday. But it’s a start.