March 2007
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Archive for March, 2007

Remembering “Gonzo” marketing

You ever get the feeling that you’re talking a lot, but you’re not saying anything?
My post yesterday about “sub” groups was inspired by the book, “Gonzo Marketing,” by Christopher Locke (a.k.a. Rage Boy) and co-author of the ClueTrain Manifesto. I read “Gonzo Marketig” a few years ago and was inspired by its over-the-top voice calling [...]