Comments on: What’s the DEAL with “Twitter”? http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/ "The things we think and do not say," J.M. Thu, 04 Dec 2008 18:53:06 +0000 http://wordpress.org/?v=2.6.5 By: Shane Vaughan http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-15233 Shane Vaughan Thu, 06 Dec 2007 22:10:43 +0000 http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-15233 Pat...I'm a little late to this conversation, but having just found your blog I've been cruising through some of the posts. In terms of Twitter, think of it as 1:many IM. The funny thing about IM is that it is extremely personal...you really don't want SPAM on your IM. So, that means that if the Colts had a Twitter feed, the people that sign up for it are your DIE HARD fans. These are the people that want to have a deep relationship with you. So, what info would they want? - Did the Colts just sign a new player? Tell them first. - Did someone have a great practice? - Injury reports? Naturally, this easily moves into commerce-based activities such as: - New jerseys just added to the store, these folks want to be the first to know about it - Special promotions, sales, etc, these are your "relationship" people that will highly value receiving early heads-up on it The point is...Twitter is just basically another way to deepen the relationship with your customers. Take advantage of it to arm your true "brand ambassadors" with the info and product they want and they'll reward you with their business. Just my two cents! Pat…I’m a little late to this conversation, but having just found your blog I’ve been cruising through some of the posts. In terms of Twitter, think of it as 1:many IM. The funny thing about IM is that it is extremely personal…you really don’t want SPAM on your IM. So, that means that if the Colts had a Twitter feed, the people that sign up for it are your DIE HARD fans. These are the people that want to have a deep relationship with you. So, what info would they want?
- Did the Colts just sign a new player? Tell them first.
- Did someone have a great practice?
- Injury reports?

Naturally, this easily moves into commerce-based activities such as:
- New jerseys just added to the store, these folks want to be the first to know about it
- Special promotions, sales, etc, these are your “relationship” people that will highly value receiving early heads-up on it

The point is…Twitter is just basically another way to deepen the relationship with your customers. Take advantage of it to arm your true “brand ambassadors” with the info and product they want and they’ll reward you with their business.

Just my two cents!

]]> By: Sandi http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-6213 Sandi Wed, 20 Jun 2007 15:33:16 +0000 http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-6213 For the push vs. pull arguement, a lot of media outlets have taken to Twitter to send out alters, specifically CNN. I've registered for the NY Times alterts and haven't gotten anything. Same for Delta. It's another way for them to send information, or push it out to folks. For the push vs. pull arguement, a lot of media outlets have taken to Twitter to send out alters, specifically CNN. I’ve registered for the NY Times alterts and haven’t gotten anything. Same for Delta. It’s another way for them to send information, or push it out to folks.

]]> By: Jimmy http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-2710 Jimmy Fri, 23 Mar 2007 06:05:44 +0000 http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-2710 Sorry about the double post. I think I might have to change my earlier comment here a little bit LOL.... After checking out the service more, I am digging it. I can see real potential for many applications for that service/feature. For some, it will be a "must have." For me, it'll be a "nice to have." Sorry about the double post. I think I might have to change my earlier comment here a little bit LOL…. After checking out the service more, I am digging it. I can see real potential for many applications for that service/feature. For some, it will be a “must have.” For me, it’ll be a “nice to have.”

]]> By: Jimmy http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-2709 Jimmy Fri, 23 Mar 2007 05:57:04 +0000 http://www.patcoyle.net/2007/03/22/whats-the-deal-with-twitter/#comment-2709 <a href="http://founderscafe.com/?p=23" rel="nofollow">

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