March 2007
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Archive for March, 2007

“One Percent” Rule is kicking my butt

I heard an interesting “rule of thumb” statistic recently. Only 1% of the population of any online community will create original content for the community. The rest will read or “lurk”. Down in Austin, someone gave me a book called “Citizen Marketers,” which actually provides some research data to support this “rule”.
From Citizen Marketers, when [...]