I’ve been immersed in the “creative class” for the past 4 days, and I’m really sad to be leaving. Being amongst all these developers, designers, artists, entrepreneurs has been awesome. I highly recommend EVERYONE attend this show. It’s given me a great perspective on what’s happening and what’s possible in the Web 2.0 world we’re all living in.
I’m hoping to share with everyone the details of what I picked up here, but there’s so much, and I’m a bit rushed to make my plane. So here’s a quick glimpse.
The word of the day is “community”. Everyone down here is thinking talking about ways to bring people together online and offline. Communities are forming around every topic and interest group imagineable. Communities need rules. Communities need context (story lines / narrative). Communities are good for the citizens and the “hosts”. Communities can turn on you. Communities are inevitable. Communities will talk.
What do we do now that fans are in charge??
I’d like to dig deeper into this theme as it relates to sports marketing. With fantasy football, EA sports, IPTV, etc all picking up steam, how will the sports fans form community on line and off line, and how will teams, leagues, media and sponsors learn to foster these communities and leverage them for profit? How can these communities be “curated” so that members move off line and do good things in the world of atoms? (notice I didn’t say “real” world because one thing I learned down here in Austin is that online IS REAL just as offline is REAL. We perceive no difference).
Sports Marketing 2.0 Conference
I’d like to take this opportunity to invite sports media (NBC, ESPN, etc), Sports leagues (NFL, NBA, NASCAR, etc), sports teams, Partipation sports (Extreme, jogging, etc), fantasy sports, EA Sports (games), sports bloggers, sports media, sports associations, college SIDs and last but not least BRAND MARKETERS to get together and talk about this stuff.
Nobody knows the answers to these questions. Even is we’re competitors at some level, rightn now we can help eachother by sharing what we’re doing and what we’re learning. We need to be in community in order to understand community.
So, whose up for a little “unconference”?
If you know anyone at any of the big players, and you can help me get in touch, please drop me a line. If you would like to attend a conference like this, please drop me a line. If you’ve got ideas for making this conference great, drop me a line…I can’t do this alone.
Love the site and the idea of a Sports 2.0 Unconference. Count me in! Would love to both attend and help wherever you require.
Tanya
Hello - I agree with Tanya, a Sports 2.0 conference would be wonderful. Having been to another un-conference recently, I can say that the small discussions were more valuable to me personally. And the consensus was to steer clear of sales-y presentations for the large group gatherings. Check out SoCon07 for more information.
Sandi
Lets do it Pat.
OK. We’ve got some support. I’ll keep the ball rolling. Here’s a good article on social nets and advertising sent to my by my friend, Doug Karr: http://www.clickz.com/showPage.html?page=3625226
Since I’m assuming by the count above that I’m the only one who can see my post (I see 5 comments, the thread count says 4), I’ll repost - sans embedded links - here:
I’m not a player, just an academic. But I am very sold on the idea of unconference as a way of bridging gaps, empowering conversation and bringing people together. I’ve tried a couple local unconferences here in Bloomington (more info at http://www.blogschmog.net/blog/?p=624 and http://www.blogschmog.net/blog/?p=694) with a focus on local interest. I would love to participate in one on community building as it applies to sports.
Any comment with a link seems to be ignored, so I’ll try this again without any. Forgive me if the other ones I can see but the site counter cannot suddenly show up. …
I’m not a player, just an academic. But I am very sold on the idea of unconference as a way of bridging gaps, empowering conversation and bringing people together. I’ve tried a couple local unconferences here in Bloomington (more info at http://www.blogschmog.net/blog/?p=624 and http://www.blogschmog.net/blog/?p=694) with a focus on local interest. I would love to participate in one on community building as it applies to sports.
Count me in!