Comments on: NASCAR showing us the way? http://www.patcoyle.net/2007/03/06/nascar-showing-us-the-way/ "The things we think and do not say," J.M. Thu, 04 Dec 2008 19:31:08 +0000 http://wordpress.org/?v=2.6.5 By: Paul Woods http://www.patcoyle.net/2007/03/06/nascar-showing-us-the-way/#comment-2465 Paul Woods Tue, 06 Mar 2007 15:09:27 +0000 http://www.patcoyle.net/2007/03/06/nascar-showing-us-the-way/#comment-2465 Careful... that's not NASCAR showing you the way, it's Dale Earnhardt Jr. And if there's one thing the Earnhardts have mastered, it's maximizing the marketing potential of their name. Since NASCAR itself is also rumored to be starting their own social networking site, I would think that Infield Parking would be seen as competition, though this particular market is turning out to be so huge I'm sure there will be room for at least a few large sites. But my point is that Infield Parking is more like Peyton Manning launching a social network and recruiting other big-name NFL players to join him. How would that be viewed by the Colts and/or the NFL? (note that I know nothing about various contractual arrangements between the league, teams, and players that might preclude any of this... NASCAR is organized differently) Longer term though, I think your point about social nets needing to be about the fans is correct, as I alluded to in this post about <a href="http://indianaracing.net/words/notebook/notebook-infield-parking.html" rel="nofollow">Infield Parking</a> at IndianaRacing.net. It will be interesting to see what role teams and corporations will ultimately play. Careful… that’s not NASCAR showing you the way, it’s Dale Earnhardt Jr. And if there’s one thing the Earnhardts have mastered, it’s maximizing the marketing potential of their name. Since NASCAR itself is also rumored to be starting their own social networking site, I would think that Infield Parking would be seen as competition, though this particular market is turning out to be so huge I’m sure there will be room for at least a few large sites. But my point is that Infield Parking is more like Peyton Manning launching a social network and recruiting other big-name NFL players to join him. How would that be viewed by the Colts and/or the NFL? (note that I know nothing about various contractual arrangements between the league, teams, and players that might preclude any of this… NASCAR is organized differently)

Longer term though, I think your point about social nets needing to be about the fans is correct, as I alluded to in this post about Infield Parking at IndianaRacing.net. It will be interesting to see what role teams and corporations will ultimately play.

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