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OK. Here’s an example of a big brand CHOOSING to partner with a niche social net (Minglenow) rather than a mainstream net (MySpace).
Story from AdWeek here.
From Paid Content:
Anheuser-Busch Mingles Online With Social Net Promotion
Posted by David Kaplan Wed 28 Feb 2007 01:50 PM PST
Aside from trying to remain afoul of state attorneys general regarding [...]