March 2007
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Archive for March, 2007

Habbo catches my interest…it’s not what you think

Habbo Hotel, or “Habbo” for sort, has been around for several years. It boasts over 15 million active players from all over the world. It is growing fast in the United States among 12-17 year olds. And I had never heard of it until about 30 days ago.
Now I’m wondering if the Colts (and [...]

Remembering “Gonzo” marketing

You ever get the feeling that you’re talking a lot, but you’re not saying anything?
My post yesterday about “sub” groups was inspired by the book, “Gonzo Marketing,” by Christopher Locke (a.k.a. Rage Boy) and co-author of the ClueTrain Manifesto. I read “Gonzo Marketig” a few years ago and was inspired by its over-the-top voice calling [...]

“Sub groups” key to online sponsorship success?

Our main Website provides a wide array of content for all Colts fans. Our social networking platform, on the other hand, will offer Colts fans opportunities to express themselves as individuals, and link up with others who share common “sub” interests. I think this “sub” interest territory may turn out to be the richest ground [...]

Online video shifts power to the people

It’s getting so you cant tell the advertiser from the content producer from the medium anymore. It’s no secret that big brands are looking for ways to put their video ads online.
- Video advrtising online is hot, hot, hot.
- Video content owners are getting more aggressive about controlling online distribution.
- Meanwhile, traditionally big [...]