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I’ve been out of the game for over a week, so I apologize if this is old news, but this quote from Rupert Murdoch caught my attention.
From Paid Content Murdoch also discussed his thought process in buying MySpace in July 2005 for $580 million: “It was apparent at that time that while the economy was [...]
I am home sick, which is why I didn’t post yesterday. Rather than letting another day pass with no new posts, thought I’d share these various items from the Super Bowl media file:
Here’s an interesting study from Hitwise
Super Bowl web effect
Here’s a bit of info from Nieslen
LOCAL MARKET RANKERS: Super Bowl
The Super Bowl ranked #1 [...]
Had a great chat with Steve Steinbrunner, Interactive Marketing Mgr. for Prilosec OTC. Like all P & G brands, Prilosec OTC takes a scienfitic approach to marketing, media and sponsorships.
The first thing Steinbrunner and his team look for is the “who”, as in “who is our prospect?” For Prilosec OTC, the “who” is a woman [...]
The Portland Trailblazers have launched a social net called “I am a Trailblazers fan“. Interestingly, the community was intitally dubbed, “the fast break club,” but the name got changed. I suspect the Blazers realized the this community should be about the fans, not the team, and it lead them to change the name. Good move.
While [...]
