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Infield Parking, the social network for NASCAR fans, emerged from Beta prior to the Daytona 500 race. I had a chat with CEO, Ed Sullivan, and he tells me that the site is growing even faster than expected.
One of the coolest features of the site is that it already has more than 10 drivers [...]
Diane Merimagas, of Hollywood Reporter, wrote an interesting piece recently about the rise of Internet advertising and the (relative) fall of TV upfronts. Here’s her conclusion:
Even if traditional media’s structural and psychological transformation don’t occur fast enough, advertisers now appear willing to break from convention to follow targeted consumers into customized, niche spaces. That’s the [...]
Thanks to David Shoenberg of Career Sports Entertainment for sending me this article from Brandweek:
Social-networking sites sell more than page views
By Catharine P. Taylor
February 19, 2007
Digital media executives watched throughout 2006 as Web 2.0 asserted Internet users’ creative independence from the media giants. And by November, it was nearly a fait accompli. That was [...]
Nearly 90 percent of all U.S. companies polled in a new study will use part of their marketing budgets to advertise in new media like video games or virtual communities.
I picked that headline off a Reuters story. The stat comes from a survey done recently by the American Advertsing Federation.
It’s no secret that advertisers [...]
