February 2007
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Archive for February, 2007

More fuel for (niche) advertising fire

Diane Merimagas, of Hollywood Reporter, wrote an interesting piece recently about the rise of Internet advertising and the (relative) fall of TV upfronts. Here’s her conclusion:
Even if traditional media’s structural and psychological transformation don’t occur fast enough, advertisers now appear willing to break from convention to follow targeted consumers into customized, niche spaces. That’s the [...]