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Thanks to David Shoenberg of Career Sports Entertainment for sending me this article from Brandweek:
Social-networking sites sell more than page views
By Catharine P. Taylor
February 19, 2007
Digital media executives watched throughout 2006 as Web 2.0 asserted Internet users’ creative independence from the media giants. And by November, it was nearly a fait accompli. That was [...]
Nearly 90 percent of all U.S. companies polled in a new study will use part of their marketing budgets to advertise in new media like video games or virtual communities.
I picked that headline off a Reuters story. The stat comes from a survey done recently by the American Advertsing Federation.
It’s no secret that advertisers [...]
