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Had a great chat with Steve Steinbrunner, Interactive Marketing Mgr. for Prilosec OTC. Like all P & G brands, Prilosec OTC takes a scienfitic approach to marketing, media and sponsorships.
The first thing Steinbrunner and his team look for is the “who”, as in “who is our prospect?” For Prilosec OTC, the “who” is a woman [...]
