http://www.patcoyle.net/2007/02/08/yahoo-brand-universe-cultivates-entertainment-niches/ "The things we think and do not say," J.M. Thu, 04 Dec 2008 18:20:03 +0000 http://wordpress.org/?v=2.6.5 http://www.patcoyle.net/2007/02/08/yahoo-brand-universe-cultivates-entertainment-niches/#comment-2256 Kevin Makice Thu, 08 Feb 2007 12:29:45 +0000 http://www.patcoyle.net/2007/02/08/yahoo-brand-universe-cultivates-entertainment-nich#comment-2256 It sounds like Yahoo is still less about content than being a portal, which makes it a good fit for what you want to do. What if it were possible to use a generic game to help gain meaningful entry into MyColts? Start a game on the national/international level that finishes at your local site, in a relevant group to which that person could belong. I think you can be very creative about the quality of the experience along the way, but the guts effect is a search for a local group. It sounds like Yahoo is still less about content than being a portal, which makes it a good fit for what you want to do. What if it were possible to use a generic game to help gain meaningful entry into MyColts? Start a game on the national/international level that finishes at your local site, in a relevant group to which that person could belong. I think you can be very creative about the quality of the experience along the way, but the guts effect is a search for a local group.

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