February 2007
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Archive for February, 2007

Yahoo “brand universe” cultivates entertainment niches

The New York Times recently reported that Yahoo! is building 100 microsites around branded entertainment content. There is nothing mentioned in the piece about sports sites in general or team sites specifically, but I wonder, why not?
Read the full story here.
Here’s an excerpt.
SUNNYVALE, Calif., Jan. 30 — Yahoo said Tuesday that it planned to build [...]