A call for national sponsors
Dollar-for-dollar, a 2 week campaign on Colts.com could be better buy (for some brands) than one :30 spot during the game. The only way I can prove this theory is if I find a national sponsor who is willing to work with me. So if anyone out there knows anyone who might want to discuss the possibilities, please send them my way: “pat dot coyle at colts dot nfl dot net”.
Millions of people around the world will watch the Super Bowl on Feb 4 just to see the funny ads. The true football fans will watch the game too, but they’ll prepare for the game by spending time on nfl.com and the Colts’ and Bears’ websites over the next two weeks.
So whether or not you buy a spot on the TV broadcast, you might want to consider building a campaign with the Colts.
Here’s what we can offer:
1. Maximum brand exposure with temporary splash page and / or banner ad positions
2. Customize video content - football news segments and guerilla fan video
3. Data capture / research - we can build your survey questions into our register to win progams
4. User Generated content sponsorship - fan photo contest, essays, videos
5. Blog sponsorship - our writer will be blogging throughout the process, capturing football stories as well as “hallway” stuff that he sees along the way
Essentially, we have so much flexiblity that for the right sponsor, we could tailor the entire site around your brand. We could even serve your TV commercial in our on-line media player. No extra charge!!
There’s no comparison between the audience CBS will attract for its Super Bowl telecast and the traffic we expect to see at our team Website, but both the network and the team are busily looking for ways to maximize revenue from advertisers. And if there are any advertisers out there looking for a GREAT VALUE, you should consider a program on our website over these next couple of weeks.
CBS is reportedly selling 30-second spots in the Super Bowl telecast for somewhere north of $2.5 million each. (CNN.com Article) This media expense is over and above production costs, which may cost an additional million or two.
A savvy marketer interested in reaching the most AVID Super Bowl fans could build a dominant, interactive marketing program for a fraction of the cost of your TV campaign. Obviously the reach of this online program would not come close a Super Bowl TV spot, however it would certainly provide a test window into the emotionally charged football fan during the peak time of the season. And if done right, could create a viral buzz that might surpass results from TV, or TV alone anyway.
And while I can’t speak for the Bears, I can say that the Colts stand ready to partner with one or two sponsors who want to get creative and make a splash this Super Bowl season.
I realize this post is just a big commercial for web site sponsorship – but hey – we’re in the international limelight. Those of you who know this blog will forgive me (I hope) since you know that getting sponsorship attention for team websites is a primary reason why I’m blogging in the first place.
If you have any suggestions for me that would help me improve the Colts position in this marketspace, and generate conversation with national marketers, please add comments to this post. Thanks!!
Why do you think the colts’ site would be better than the Bears. It seems to me that there are more hardcore Bears fans out there than Colts. The size of Chicago alone (vs Indy) would create more fans.
I didn’t say the Colts site would be better than the Bears. In fact, I’d love see a sponsor come along and make a deal with both clubs. Double the fun! My point is that while all the focus is on television, these team sites are undervalued, underleveraged and offer a pregnant opportunity.
Well, there aren’t many Bears making national TV spots, for starters. The recognition of Manning is much higher than Urlacher, and there is a carryover to team following. This particular Bowl, there are also more storylines to follow with the Colts (Manning’s thumb, Manning’s big-game thing, first Colts Super Bowl, favored team, etc), and therefore more reason to check their site. Early fan polls also show overwhelming support right now for the Colts to win it all (I politiely disagree, being a Bears fan first).
Pat has some statistics to back up his claim of the Colts being the nation’s team (goodbye, Dallas), but I would love to see those comparisons to other teams – like the Bears, and the psuedo-dynasty Patriots.
The Cowboys fan base is BY FAR the biggest in the league. But we’re working on it!
thanks admin nice site
chat sitesi
chat odaları