Widget & Superbowl campaign updates

Posted on Monday 8 January 2007

OK. So we changed the marketing copy for our “widget” campaign. We stopped calling it a widget to help fans grasp the concept:

2006_widget_leader.jpg

This new ad will hit the streets in our next E newsletter. We still need to create a better landing page. Here’s what we’ve got right now. We exceeded 19,000 total views for this campaign over the weekend.

Also, remember our superbowl promotion? We’re up to 6,200 registrations. 100% of these fans took our 10 question survey and gave us certain demographic data. 75% of these fans have opted in to receive our E newsletter, and 74% have opted in to receive updates about My Colts Network.
2006_superbowl_head.gif


Related Posts:
  • Super Bowl promo touts My Colts Network
  • Colts widget goes live
  • Widgets enter Mycolts strategy
  • Colts “Widget” shows slow and steady growth
  • On Super Bowls and Widgets

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