January 2007
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Archive for January, 2007

Music, iPod, auto mashup drives sports sponsorship idea

OK, so perhaps “mashup” is a poor word choice relative to autos. But then again…American automakers have struggled lately. Seems like every day there’s more news of labor strife, plant closings and job losses. But amidst the turmoil, there are signs of life, and new opportunities emerging for sports properties to connect with Detroit (and [...]