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That’s what I’m talking about!
Wall St. Journal is looking to increase sales of its print publication and expand its digital subscriptions, so they offered a partnerhip to Charles Schwab to “sponsor” free samples.
This is classic. The customer gets something he or she wants (free access). The Journal gets what it wants (new trials). And Schwab [...]
Disney CEO, Robert A. Iger, will unveil a redesigned disney.com on January 8 at the Consumer Electronics show(NY Times ).
When the new disney.com launches it is expected to have an updated look and make better use of Disney’s voluminous electronic content (like video), but as the article points out, there seems to be plenty of [...]
