January 2007
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Archive for January, 2007

On Super Bowls and search engines

P.J. Fusco wrote a great piece today comparing the Colts vs. the Bears team Websites in terms of Search Engine results (read it on ClickZ)
Readers of my blog may remember I shared some of our traffic data in a previous blog post:
Read Colts.com 12-month traffic summary
Only 17% of our site traffic comes from search engines. [...]

The game within the game

Big media companies see big money in “in game” advertising. No, not THAT kind of “in game” ads. Microsoft, AOL, Google and the gang have been buying up video game developers and making advertising deals faster than Peyton Manning runs the two minute drill. I wonder what Yahoo! is thinking?
Why the rush to grab [...]

Things fans will do with animals, YouTube and myspace

The fur has been flying all week long. On line wars, that is, going back and forth between Bears fans and Colts fans. But this bit of silliness really takes the cake:

Check out the Website here
The perpitrator is a guys named Ryan Hupfer, who works for Media Sauce here in Indianapolis.
Aside from being slightly [...]

On Super Bowls and Widgets

Lots of talk lately about 2007 being the year of the widget. So it being Super Bowl season, perhaps it’s not surprising that some folks are wondering how widgets migh add impact to Super Bowl Ads. (Sexy Widgets Blog).
While I can’t speak to the value of widgets for a Super Bowl advertisers, I can speak [...]