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It occurs to me that I haven’t mentioned mycolts.net in a while. So here’s a status report:
We originally intended to launch the social network this month, but we’ve pushed that back. It has proven too difficult to focus on the new application in the middle of the football season (while we’re still doing our “day” [...]
I have read and thoroughly enjoyed each of these books. Great for relaxing over the holidays!
Season of Life
From Booklist
When Pulitzer-winning investigative reporter Marx was a kid in the 1970s, he was a ballboy for the Baltimore Colts. One of the team captains was Joe Ehrmann, a larger-than-life party guy and star defensive lineman. After the [...]
NFL corporate sponsor, Motorola, recently launched a tailgate-themed, promotional Website. It’s a nice looking, flash-based site with lot’s of “hidden” surprises.
They’ve found a way to subtly embed their product messages as well.
Despite its pleasant asthetic, my overall reaction is that this site is overdesigned (flash, graphics) and not as clever (from a marketing perspective) as [...]
The NFL has a long tail.
This tail is made up of the 70% of fans who are not considered “avid”.
Let’s call them “social” fans.
Social fans are not, by and large, heavy users of NFL web sites, but they are absolutely interested in the experience created by the NFL. They like to be where [...]
