Sports Marketing 2.0 | Pat Coyle

We just completed our first full year using Omniture’s Site Catalyst to track Web statistics. Here’s a bit of top level info over the past 12 months (November 05 through Oct 06).

Traffic Summary:
Total Unique Visitors to colts.com: 6,148,218
Total Visitors to colts.com: 11,247,270
Total page views: 53,900,702

How did our visitors find us?
1. Direct (typed or bookmarked colts.com): 42%
2. Other sites: 41%
3. Search Engines: 17%

Here are top referring domains / sites:
1. NFL.COM 64%
2. Google 16%
3. Yahoo 7.4%

Where did visitors come from (Country)?
1. USA: 93%
2. Canada 3%
3. U.K. .8%
4. Mexico .3%
5. Germany .3%
6. Japan .3%

Where did visitors come from (State)?
1. Indiana: 24%
2. California: 6%
3. Illinois: 6%
4. Ohio: 6%
5. Florida: 5%
6. Texas: 4%
7. New York: 4%
8. Pennsylvania: 4%
9. Kentucky: 3.5%
10. Virginia: 3.3%

Where did US traffic come from (US City)?
1. Indianapolis: 10%
2. Chicago: 4%
3. Lousville: 2.6%
4. Atlanta: 1.5%
5. Cincinnati: 1.3%
6. NYC: 1.2%
7. Tampa: 1.1%
8. Noblesville (IN) 1%
9. LA: 1%
10. D.C. 1%

Where did Indiana Traffic come from (by IN City)?
1. Indianapolis: 46%
2. Noblesville: 4.4%
3. Bloomington: 3.6%
4. Terre Haute: 3.1%
5. South Bend: 3%
6. Auburn: 2.9%
7. Muncie: 2.9%
8. Evansville: 2.8%
9. Ft. Wayne: 2.7%
10. Carmel: 2.4%

Visitors connection speed
90% LAN (high speed)
10% Modem (slower speed)

Visitors using these browsers:
Microsoft (81%) - Internet Avg (77%)
Mozilla (10%) - Internet Avg (11%)
AOL (5%) - Internet Avg (2.7%)
Safari (2.3%) - Internet Avg (2.7%)

Visitors using these operating systems:
Windows XP (82%) - Internet Avg. (75%)
Windows 2000/NT (8.7%) - Internet Avg. (8.2%)
MAC (3.3%) - Internet Avg. (8%)
WIN 98 (2.7%) - Internet Avg. 1.7%)
Media Center (1.4%) - Internet Avg. (5%)
Other (2%)

Visitors with Cookies Enabled: (99.2%) - Internet Avg. (92%)

I don’t have the time to explain or comment on this right now, so take a look and ask questions. I’m happy to answer.