According to Juniper Research the global market for mobile sports content and services will grow from just over $1 billion 2006 to $3.8 billion in 2011 at an average annual growth rate of 27%. This is out of a total sports, leisure and information content market worth just under $4.2 billion in 2006 and growing to $9.5 billion in 2011. Over the whole period 2006 to 2011 mobile sport, leisure and information content and services is expected to generate a cumulative revenue stream of over $42 billion. 40% of this is expected to come from the European market, 33% from Asia Pacific and 18% from a rapidly growing North American market.
Wireless and mobile content has been a big topic of conversation around our HQ lately. Our wireless services sponsors are eager to find new Colts stuff to add to their content offerings, and we’ve already begun providing special content features for mobile devices.
Plus, with Lucas Oil Stadium coming on line in 2008, we are building plans to leverage next generation wireless networks in every way we can, to improve customer service, enhance the in-stadium experience, and to maximize revenues.
Providing content is made more difficult by the fact that right now each of the major wirelss carriers has a proprietary system. I wonder if they will ever standardize? It’s a tough call. Stay inside a “walled garden” or go “open source”. My guess (as a business man) is that the systems will remain closed. My hope (as a customer) is that they’d open up.
