I just found out that my request for Super Bowl tickets has been APPROVED!
This is very exciting. As we launch the Colts Fan Network we’ll be able to promote a contest in which one lucky fan will win a pair of tickets plus hotel accomodations for the Super Bowl in Miami. This should help us jump start the entire platform which has been delayed much longer than we anticipated.
As soon as we’re ready to launch, we want people to engage early and post often, so we’re building a system in which we reward points for certain fan behaviors inside the network. Any user who accumulates at least 41 points (for Super Bowl 41) before the specified deadline will be eligible to win. We’ll pick a name at random for all fans who qualify.
Beyond this contest, this points system will be used as a way to help fans gain notoriety in the network. As fans accumulate points (which equate to activity and popularity inside the network), their blogs, profiles and reviews will be pushed to the top of the rankings. When they’re at the top, these fans will be posted to public facing pages inside the network. This will give fans the means to satisfy their desire to be VISIBLE, one of the key drivers for this entire initiative.
I’m not sure yet how much detail we’ll publish to the fans as to which behaviors drive points. We want to keep this as organic as possible. That being said, we do plan to offer promotions from time to time whereby fans can earn extra points for responding to Colts offers and / or sponsor offers. Lots of potential here to drive ROI and gather fan data. We’ll see if it works!
Here’s a peek at the first draft of our points system:
| Action | Reward: Weight | |
| 1 | Register in Fan Network | 0 |
| x:fmla="=A2+1">2 | Page views | 0 |
| x:fmla="=A3+1">3 | Return visits | 0 |
| x:fmla="=A4+1">4 | Sign into Fan Net | 1 |
| x:fmla="=A5+1">5 | Post Profile | 1 |
| x:fmla="=A6+1">6 | Add to Profile | 1 |
| x:fmla="=A7+1">7 | Link to friends | 1 |
| x:fmla="=A8+1">8 | Invite / refer friends | 2 |
| x:fmla="=A9+1">9 | Post Blog or group event | 2 |
| x:fmla="=A10+1">10 | Comment on articles | 2 |
| x:fmla="=A11+1">11 | Comment on blogs | 2 |
| x:fmla="=A12+1">12 | Activate Colts E mail | 3 |
| x:fmla="=A13+1">13 | Send / receive Colts E mail | 3 |
| x:fmla="=A14+1">14 | Upload photos | 1 |
| x:fmla="=A15+1">15 | Share photos | 2 |
| x:fmla="=A16+1">16 | Join a group | 2 |
| x:fmla="=A17+1">17 | Start a Group | 2 |
| x:fmla="=A18+1">18 | Grow a group | 3 |
| x:fmla="=A19+1">19 | Report (actionable) abuse | 5 |
| x:fmla="=A20+1">20 | Violate User Agreement | -10 |
| 21 | Pro Shop dollars spent (IF WE’RE INTEGRAT |
2 |
| x:fmla="=A22+1">22 | Attend Colts Events | 10 |
| x:fmla="=A23+1">23 | Buy Season Tickets | 25 |
| x:fmla="=A24+1">24 | Forward content to friend(s) | 1 |
| x:fmla="=A25+1">25 | Quality comment ranking | 5 |
| x:fmla="=A26+1">26 | Positive trust ranking | 2 |
| x:fmla="=A27+1">27 | Total Days in community (member since) | ? |
| x:fmla="=A28+1">28 | Consecutive Days Active | 1 |
| x:fmla="=A29+1">29 | Completed survey | varies |
| x:fmla="=A30+1">30 | Register to win | 1 |
| x:fmla="=A31+1">31 | Subscribe to E mail product(s) | 5 |
| x:fmla="=A32+1">32 | Gain new subscriber through referral | 5 |