For brand marketers only

Posted on Monday 6 November 2006

OK - It’s lunch time now. I’m at the office and I just got the overnight TV ratings for the top 50 markets. Here’s a quick look at the top 10. Nearly half the TVs in Indy were tuned to the game last night. You think this town is charged up about this team? You think that emotion can be linked to your brand? You think you’d sell more (trucks, cars, soft drinks, financial services, travel, etc) if you linked your ad campaigns through Colts.com? You think? Maybe?

overnight tv


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