October 2006
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Archive for October, 2006

Indy Star coverage of MyColts.net

Check out John Ketzenberger’s column from today’s Indianapolis Star. He does a nice job of outlining some of the strategies driving our Web investments.

Sponsors discovering “Coltsville,” the ultimate target market

If all Americans (12-years+) who say the Colts are their favorite team got together and formed a new city, that city would rank in the top 5 U.S. DMAs in terms of population.
And if you invited other fans who rank the Colts as their second favorite team, then this new metropolitan area would have a [...]

Sneak peak at new Colts homepage

In all the hubub around our recent announcement of mycolts.net, let’s not forget the Colts are also in the process of redesigning our main Website. The current version of colts.com is about to get a facelift; and along with improved look, we’re doing some cool stuff under the hood as well.

As you can see we’ve [...]

NFL calls the right play, brings website in house

The NFL announced recently that it would be bringing NFL.com operations in-house, bringing to an end a longstanding outsourcing relationship with CBS Sportsline.
I think this is a smart move and can’t wait to see what’s next
Here a the Colts we’ve always had a DIY mindset and this year our owner (Jim Irsay) has allowed us [...]