October 2006
M T W T F S S
« Sep   Nov »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

Archive for October, 2006

Social media game plan similar to Yahoo. Cool.

Yahoo got dressed down last week on Wall St due to poorer than expected earnings reports. I read the news on www.paidcontent.org. In Yahoo’d defense, CEO Terry Semel was quoted extensively, admitting that Yahoo could do better, and pointing to the things Yahoo does well, like Social Media.
From paidcontent.org: Semel was echoed by Yahoo COO Dan Rosensweig, [...]

Fan or foe? Who’s that blogging on your site?

So Walmart’s PR agency started a travelogue blog intended to generate word-of-mouth buzz for the big box megacenter. But they got caught with their hand in the cookie jar:
From Paid Content.org: Even in the new world of alleged disintermediation, public relations firms still want to play the gatekeeper role. Edelman PR has been one of [...]