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Archive for October, 2006

What’s in a “2.0″ name?

NBC Universal calls its new, digital strategy “NBCU 2.0″.
My first reaction to this is I should change the name of my blog. Marketing catch-phrases (like 2.0) are often overused, and I hate to put myself in a “me too” position.
But when I read the release, I realized what the media and content giant is doing.
NBCU is trying [...]