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I do agree that fans want to organize pages their own ways and we’re building that function into the Colts Fan Network (scheduled to launch in about a month). And I can definitely see why ESPN would get into the startpage game. We noticed (last season) that over 100,00 fans set colts.com as their home page, so we test marketed this exact concept last with a product called Colts Lifepage. We tried to charge for it, but it fell flat.
