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Archive for September, 2006

To sports publishers: What (sponsors) don’t know can help you

Sometimes Web marketing is as much about research as it is about direct selling.
A recent post on Paid Content. org http://www.paidcontent.org/35-advertisers-paying-$100,000-$200,000-quarterly-for-ABC-broadband describes a program in which 35 national advertisers are paying $100,000 to $200,000 (per quarter) to be a part of a new ABC broadband video program.
One prominent national advertiser is quoted as saying she bought [...]