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This morning I read an interesting piece in ClickZ http://www.clickz.com/showPage.html?page=3623530 about how family members are using technology to stay connected with each other. The same dymanic is at work in communities of sports fans. The “2.0″ monicker is going to get abused here and likely become cliche, but that doesn’t mean we shouldn’t be paying attention.
How will blogs and social networks change the lives of sports fans? What can sponsor brands and sports teams do to harness new communication technology (media channels) to increase fan loyalty and utlimately make more money? What challenges and risks must we (teams and sponsors) face and what new decisions will we need to make [...]
