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One of my favorite Far Side cartoons goes like this: It’s the Wild West. The frame shows two soldiers defending the wall of a frontier fort while under Indian attack. One solder turns to the other and says (about the Indians), “…they’re lighting their arrows, CAN THEY DO THAT?!”
I was reminded of this cartoon when [...]
My dad used to tell me that he liked having lots of customer because, chances are, they wouldn’t all fire him on the same day. But what if that weren’t true?
All this talk of being trapped in consumer - brand relationships got me to thinking. What would the big brands do if suddenly all of [...]
