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Sometimes Web marketing is as much about research as it is about direct selling.
A recent post on Paid Content. org http://www.paidcontent.org/35-advertisers-paying-$100,000-$200,000-quarterly-for-ABC-broadband describes a program in which 35 national advertisers are paying $100,000 to $200,000 (per quarter) to be a part of a new ABC broadband video program.
One prominent national advertiser is quoted as saying she bought [...]
This morning I read an interesting piece in ClickZ http://www.clickz.com/showPage.html?page=3623530 about how family members are using technology to stay connected with each other. The same dymanic is at work in communities of sports fans. The “2.0″ monicker is going to get abused here and likely become cliche, but that doesn’t mean we shouldn’t be paying attention.
How will blogs and social networks change the lives of sports fans? What can sponsor brands and sports teams do to harness new communication technology (media channels) to increase fan loyalty and utlimately make more money? What challenges and risks must we (teams and sponsors) face and what new decisions will we need to make [...]
One of my favorite Far Side cartoons goes like this: It’s the Wild West. The frame shows two soldiers defending the wall of a frontier fort while under Indian attack. One solder turns to the other and says (about the Indians), “…they’re lighting their arrows, CAN THEY DO THAT?!”
I was reminded of this cartoon when [...]
